Created in response to the growing fentanyl crisis in Central Texas, ONE DOSE confronted a frightening reality: a single counterfeit pill can contain enough fentanyl to kill.
The campaign used stark imagery and direct, deliberately unsettling messaging to reach teens, young adults and parents.
From billboards and transit to posters, social and streaming audio, every execution reinforced the same urgent message.
When it comes to fentanyl, there may not be a second chance.
To promote the Pepsi DJ Division, aspiring DJs got to step behind the decks.
Hosted by DJ Clinton Sparks, this interactive club experience invited visitors through the VIP entrance, where the real work began: keeping the crowd moving.
Every key on the QWERTY keyboard triggered a different sound or loop, allowing users to mix their own tracks in real time.
And because no great club experience is complete without a few surprises, hidden key combinations unlocked Easter eggs, including breakdancing partygoers and shout-outs from Clinton himself.
The crowd was virtual. The DJ skills were entirely up to you.
HIV awareness has traditionally relied on warnings, statistics and stigma. Be U set out to change the conversation.
Built around U=U, the science-backed message that undetectable equals untransmittable, Be U put individuality and self-expression at the center of HIV awareness.
The campaign encouraged people to take control of their health without letting a diagnosis define their identity.
Through social, environmental and community-based activations, Be U delivered an empowering message about treatment, confidence and living life on your own terms.
In 2001, a computer worm known as Code Red began infecting web servers around the world. The name wasn't random. The programmers working around the clock to stop its spread were reportedly fueling their efforts with Mountain Dew Code Red.
When it came time to relaunch the flavor, that unlikely piece of internet history became inspiration for an interactive experience.
The resulting microsite appeared to be infected by a mysterious virus. Visitors entered seemingly random code to navigate an unpredictable digital world filled with hidden experiences, mini-games, footage of the Code Red response team and messages from a mysterious character.
Part digital mystery, part brand experience, the site earned a Cannes Cyber Lions Finalist distinction.
There's more than one way to OREO.
Some people twist them apart. Some lick the creme first. Others eat the whole thing in one bite.
When Baskin-Robbins teamed up with the iconic cookie brand, the collaboration introduced even more ways to enjoy the classic combination.
Playing off the cookie's instantly recognizable design, the campaign replaced the OREO logo with playful calls to action, encouraging customers to OREO-fy their order with customizable scoops, shakes, cakes and frozen treats.
What happens when you let fans help create the next Mountain Dew?
DEWmocracy turned that question into an ambitious experiment in consumer-driven brand building.
Rather than simply asking people to choose between finished products, the program invited them into the creative process itself, from flavor development and naming to packaging, advertising and the final retail vote.
The groundbreaking platform brought together digital experiences, social media, mobile participation, live events and user-generated content, giving Mountain Dew fans a voice in shaping the brand.
Fans ultimately chose Mountain Dew White Out, taking their favorite from an online vote to store shelves.
What would get thousands of fitness enthusiasts out of bed before sunrise?
How about the chance to work out with four-time CrossFit Games champion Rich Froning?
Created for AdvoCare's 2017 National Success School at AT&T Stadium, FIT WITH FRONING promoted an exclusive early-morning workout with one of the biggest names in competitive fitness.
An integrated promotional effort spanning email, online video and social media built anticipation and encouraged ticket sales. Early purchasers also received a commemorative FIT WITH FRONING pack.
An early alarm never sounded so appealing.
A partnership between FIAT and Loews Hotels gave guests complimentary access to a FIAT, encouraging them to venture beyond the hotel and see the sights.
The campaign turned that perk into an opportunity for adventure.
With location-specific creative tailored to destinations including Santa Monica and Miami, the campaign highlighted shopping, dining, nightlife and attractions just a short drive away.
The messaging brought together the personalities of both brands, positioning the FIAT as more than transportation. It was their ticket to discovering what lay beyond the hotel.
To launch AdvoCare’s AdvoGreens, the traditional red-carpet experience got a green glow up.
Literally.
A massive living wall of greenery, illuminated branding and a green carpet transformed part of AT&T Stadium into a photo-worthy destination for attendees of AdvoCare's National Success School.
The installation came together overnight, bringing lighting designers and foliage fabricators together to create an unexpected brand experience inside the stadium.
With more than 19,000 people attending the larger event, the Green Carpet gave guests a chance to step into the spotlight for a share-worthy pic.
For some, it’s not a celebration without a Baskin-Robbins Ice Cream Cake.
When a clever franchisee reimagined the classic Root Beer Mug Cake as a tall, frothy treat for Father's Day, the idea was too good to keep local.
Taking it national meant giving it a name. I called it The Cold One.
The name stuck, becoming part of Baskin-Robbins' Father's Day lineup.
“Cup or cone?”
It's the question everyone expects at Baskin-Robbins. But with 31 flavors and a menu full of possibilities, there's more than one way to enjoy your favorites.
From sipping your scoop to taking home a quart or celebrating with an ice cream cake, these in-store promotions encouraged customers to think beyond their usual order.
Because sometimes the hardest part isn't choosing a flavor. It's deciding how to enjoy it.
Long before Mountain Dew became synonymous with extreme sports and gaming, its advertising featured a hillbilly named Willy.
Drawing inspiration from the brand's quirky origins, Willy was brought into the mobile gaming era with an irreverent game that traded familiar action-sports territory for a character with a little more history.
The premise was simple: help Willy protect his precious stash of Mountain Dew from a rival hillbilly determined to get his hands on it.
Launching AdvoCare's new FIT product line at AT&T Stadium called for more than a product announcement.
It called for an experience.
Created for the company's National Success School, the two-day FIT Expo combined environmental graphics, lighting, digital content and live workout demonstrations to bring the new product line to life.
The experience unfolded in stages. Day one introduced teaser messaging designed to build curiosity. On day two, the live demonstrations gave way to holographic product displays, revealing the new FIT line in an entirely different light.
The result was a launch designed to be explored, experienced and shared, not simply watched.
With a nod to 70's and 80's eras cartoons, Mountain Dew’s legacy NASCAR driver, Darrell Waltrip hits the road for an adventure with his trusted sidekick, Grease Monkey.
The animated short combined throwback Saturday morning cartoon charm with the irreverent personality of Mountain Dew.
No cereal required.
